Semarak Ramadhan Experience
Delivered the full web experience for the company's biggest annual campaign — Semarak Ramadhan — through a suite of Islamic-vertical products built by the Salam team.
Problem
Semarak Ramadhan is the company's largest yearly campaign, running during the holy month of Ramadhan. To support it meaningfully, the Salam team (the company's Islamic vertical) needed to ship a cohesive suite of products tied to Islamic practices — not just a promotional banner, but a full, purposeful experience.
Solution
A collection of web products built and delivered under the Salam team: the Salam landing page as the campaign entry point, Zakat (a charity and alms platform), Quran (an Islamic scripture reader), and Prayer Times — all designed to serve users throughout Ramadhan.
Impact
- Successfully supported the Semarak Ramadhan campaign with a complete, on-time product suite
- Provided a meaningful Ramadhan experience for users through faith-aligned features
- Strengthened the Islamic vertical as a cohesive product area
My Role
- Participated in effort estimation and planning for all products in the campaign
- Oversaw and ensured delivery of all web products in the Salam team for the campaign
- Actively developed the Salam landing page and Zakat page